Launch Highlights
US-based fine jewelry brand Angara has launched its first physical store in India, expanding beyond its online-led model.
Retail Strategy
- First India storefront opened by Angara
- Marks an omni-channel move alongside its established D2C presence
- Targets growing demand for premium, customizable fine jewelry
Market Context
- Brings experiential retail to support gemstone and customization consultations
- Offers in-store design guidance, sizing, and after-sales services
- Reinforces brand trust through physical touchpoints
- India is a core market for fine jewelry with rising digitally influenced purchases - Physical stores help bridge online discovery with offline verification and service Angara’s debut store signals a deeper commitment to the Indian market and a hybrid retail model blending online convenience with in-person consultation and service.